In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
E1Episode 1
Oct 12, 202475m
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
E2Episode 2
Oct 13, 202475m
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
E3Episode 3
Oct 19, 202466m
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
E4Episode 4
Oct 20, 202468m
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
E5Episode 5
Oct 26, 202470m
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
E6Episode 6
Oct 27, 202471m
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
E7Episode 7
Nov 2, 202472m
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
E8Episode 8
Nov 3, 202471m
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
E9Episode 9
Nov 9, 202470m
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
E10Episode 10
Nov 10, 202471m
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
E11Episode 11
Nov 16, 202470m
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
E12Episode 12
Nov 17, 202469m
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.
About A Virtuous Business
A Virtuous Business is a drama, comedy series on JTBC. The show first aired on Oct 12, 2024 and currently has 1 season and 12 episodes. A Virtuous Business has ended after 1 seasons. It has a rating of 8.1/10 based on 49 votes. The cast includes Kim So-yeon, Yeon Woo-jin, Kim Sung-ryung, Kim Sun-young, Lee Se-hee. Created by Choi Bo-rim.
